Matteo Biserni

Project ranked third in the open call for the rebranding of Milan’s Durini Design District for the 2023 Milano Design Week.

The project communicates, through the visual identity of the Milano Design District, the cohesion and collaboration among the main design flagship stores in the city center. The identity conveys the core values of design—simplicity and elegance—through its geometry. A structured and rigorous grid serves as the framework for the modular elements of the logo, patterns, and pictogram system. Dynamism emerges from the movement and recombination of the basic modules, generating numerous compositions that express creativity and multiple interpretations of form. Each of the district’s five business sectors (interior, exterior, lighting, tech, and material) is associated with a distinctive color pair.